How To Get Web Design Clients Who Pay $7000+ (my formula from selling over 100 websites in a year)

The last website I sold went for $6,793 andI sold 3 of them that day! Here's how you can start raising your prices and getting paid what you're worth for your website designs

I raised our prices at least 5 times this year and I've never seen any resistance because I follow the tips in this article so if you want to start getting paid high ticket price tags for your design work this is the article for you

I grew Island Web Design to over 100 clients in just over a year and I see countless designers trying to do the same thing but making the same mistakes I see everyone else making, by the end of this post you will know my best tips for charging higher prices based on my first hand experience working with over 100 high ticket clients so you can start making what you deserve from your designs.

If I had known all this stuff back when I started Island Web Design I could of grown to 100 clients in 2 months! You might be able to do the same if you can focus for 10 minutes 😁

Here’s the truth, there are so many talented web designers out there doing incredible work but still struggling to earn at the level they should be. It’s not because they aren’t good enough. It’s because they don’t know how to communicate the value of what they do. They’re nervous about sounding “salesy” or think their work “speaks for itself.” Reality check: it doesn’t.

I’m Jordan from Island Web Design, and I’ve been there. I know what it’s like to second guess sending a big quote or worry if clients will pay what I know my work is worth. But I cracked the it, and now I’m breaking down exactly what it takes to start earning good money and confidently charging what your skills deserve.

1. Shift your language: No one cares about a pretty design

Most clients aren’t paying for a “pretty design.” They’re paying for solutions and for more customers. They want to know how you’re going to fix their problem, grow their brand, or drive results and make them money. So, when you talk about your work, stop just showing the end result. Explain what the client needed, how you tackled it, and why it made a difference for their business. If you want to bring in bigger budgets, you need to communicate the bigger impact you’re making so clients can see how they get a return on their investment.

2. Don't underestimate what a piece of content can be

Creating content doesn’t have to mean fancy cameras or hours of prep. Just start showing what you’re already doing! Snap a behind the scenes photo, film a quick time lapse, or post a story about a challenge you solved. When people see you in action and learn about your process, they start understanding the real value of what you do. Consistency builds trust and that trust is what keeps clients coming back and referring you to others through word of mouth.

3. You're not a freelancer, you're a business

Clients take businesses more seriously than individual freelancers. That’s one of the reasons why I went with “Island Web Design” instead of my name or something. When clients see you as a brand, they assume there’s a team, a process, and a higher level of professionalism. Even if you’re solo, present yourself as a brand, it instantly gives your work more authority and credibility.

4. Stop talking and show the numbers

Want to instantly raise your credibility? Start tracking metrics that prove your impact. Whether it’s conversion rates, engagement numbers, or bounce rates, numbers are powerful! They’re concrete proof of your work’s value. At Island Web Design, we track every project’s performance, and when we can show clients real data, it’s a game changer. Metrics justify your pricing in a way that visuals alone can’t, clients can actually see where the money is being made.

5. Stop confusing people, you need a clear direction

Your website shouldn’t just be a portfolio, it should be a journey that guides people from being a prospect to a paying customer. Think about how you can take them from the first impression through to a booking or contact page. We call this your funnel. The experience needs to be clear and intentional, making it easy for clients to see find what they are looking for and go from being a prospect to a paying customer. This is another place your analytics come in, you need to identify which points in your funnel have drop off and try and identify why, I like to use HotJar for session recordings and heat maps.

6. Get reviews and leverage them everywhere

If you’ve done good work, don’t be shy about asking for a review, and don’t let those reviews sit unseen! Use them in proposals, post them on your site, share them on socials. Reviews build instant trust and make it clear that other people have had a great experience paying you for your work. It’s simple, but it works. Social proof is one of the most effective tools in marketing, if someone can see that someone else liked your product or service, they know they are more likely to like it as well.

7. Bonus Tip ⭐️ Do things the same way ever time, just like Henry Ford and the assembly line

Henry Ford revolutionised multiple industries with the assembly line, but what does this have to do with you making more money from your work? Once you have your proven process down, you need to make sure you do things the same way every single time going forward, you can't just have your process in your head vaguely following it each time but doing everything slightly differently because it's coming from your memory.

At Island Web Design we use ClickUp to build out our standard operating procedures, but what are they? SOP's are at their simplest form just a checklist of tasks you need to follow to complete your goal, we even have a knowledge base attached with tutorial videos and documentation on how to do every task in our agency.

When you're first starting out you won't know exactly what your process is but as you work with more clients eventually you will be able to get your process down into standard operating procedures and make sure you follow them each time. Not only does this get your process down, and help you deliver the same results each time, but this also means that if you onboard any new staff into your business they can follow the same steps you do, learn from your knowledge base and pick everything up much quicker.

This was the real game changer for us, so much so I will be doing a full video on it so make sure you sign up to our email list and subscribe to our channel to be notified when that comes out.

Follow these steps and you'll make more money from your work, you can check out the full video on my YouTube channel where I dive into this in more detail.