Custom website gives 3rd Above Entertainment ^{full control} over updates

"Jordan is knowledgeable and fresh in his outlook to design; nothing is too much! We went back and forth, and he waited patiently, creating the perfect website! We have already recommended Island Web Design to others." — Scott and Lucy, 3rd Above Entertainment

Introduction

3rd Above Entertainment is one of the premier entertainment companies in the Channel Islands, known for its exceptional contributions to significant events such as Channel Islands Pride and the Battle of Flowers. With a mission to deliver bespoke, high-quality entertainment tailored to each client’s vision, 3rd Above Entertainment ensures that every event is a memorable experience.

Project Goal

The primary goal for 3rd Above Entertainment's new website was to create a visually stunning, easily navigable platform that showcases their extensive portfolio and unique offerings. The site needed to highlight their credibility, professional talent, and the high-quality imagery of their performances while providing an intuitive user experience for booking and inquiries.

Before

The Challenge

The outdated WordPress site used by 3rd Above Entertainment was clunky and difficult to update, along with having lots of redundant information and dead pages, which prevented them from effectively showcasing their services and high-quality images. They needed a modern, dynamic website that could be easily managed and reflect their brand’s professionalism and creativity.

Unique Feature

A unique loader was designed to educate users about the origin of the brand name. As the page loads, the message

"The most common type of harmonisation is a third above or a third below the melody note."

is displayed, fading into the 3rd Above Entertainment logo and transitioning seamlessly into the homepage. This feature ensures that visitors understand the context behind the brand name from the very beginning.

Highlighted Acts

3rd Above Entertainment features several well-known acts, including the Secret Singers and the Genuine Jerseys:

• Secret Singers: This act provides surprise entertainment for events, with performers disguised as waiters, policemen, or other characters before revealing themselves and launching into song. This unique approach ensures that every event is unforgettable and engages guests in a fun and unexpected way.
• Genuine Jerseys: A four-piece tribute act to Frankie Valli and the Overtones, the Genuine Jerseys are known for filling dance floors and delivering high-energy performances. Their reputation for quality entertainment makes them a highlight of 3rd Above’s offerings.

Services Provided

• Web Design: We crafted a contemporary design in Figma, integrating sleek animations and interactive elements to engage visitors and provide a premium feel. The dark background was intentionally chosen to evoke the ambiance of a darkened stage, highlighting the content as if it were under a spotlight.
• Custom CMS Development: Utilising Astro and Sanity, we developed a custom content management system that allows the 3rd Above team to easily update and manage their site content, moving them away from Wordpress and providing them with full training on how to use the new platform to make sure they aren't thrown in at the deep end.
• Content Strategy: We structured the site to prominently feature their services, events, and testimonials, ensuring visitors could quickly find the information they need and filter through the information they don't need.
• SEO Optimisation: We implemented strong SEO practices to improve the site’s visibility and attract more traffic from search engines.

Design Approach

Our design aimed to capture the vibrant and dynamic nature of 3rd Above Entertainment. By using high-quality images and interactive elements, we ensured that the site was both visually appealing and functional. The dark background was chosen to evoke the ambiance of a darkened stage, with all content highlighted as if under a spotlight. This, combined with a clean, modern layout and engaging animations, reflected the bespoke and professional nature of their services.

To enhance 3rd Above Entertainment's social media presence, we designed a dedicated section that draws visitors to their Instagram profile. This section features a dynamic display of mocked-up Instagram posts, artistically arranged to appear as though they are floating around the 3rd Above performers. This creative touch not only adds a premium feel to the site but also encourages users to engage with their social media content, fostering a deeper connection with the brand.

Results

The new website significantly enhanced 3rd Above Entertainment's online presence. With an intuitive design and robust CMS, the team can now efficiently manage content updates and showcase their latest performances. Feedback from the client was overwhelmingly positive, with Scott and Lucy praising the fresh outlook and patient approach we brought to the project.

Client Testimonial

"Jordan is knowledgeable and fresh in his outlook to design; nothing is too much! We went back and forth, and he waited patiently, creating the perfect website! We have already recommended Island Web Design to others." — Scott and Lucy, 3rd Above Entertainment

Conclusion

Our collaboration with 3rd Above Entertainment resulted in a website that exceeded their expectations, effectively showcasing their unique offerings and enhancing user engagement. The unique loader feature, the highlighted acts like the Secret Singers and the Genuine Jerseys, and the seamless blend of aesthetics and functionality underscore our commitment to delivering a digital presence that truly represents the brand's values and services.