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How we boosted bookings for Guernsey Eyes while optimising operations to free up Shona’s time
"Jordan knew what we wanted before we did!”
Introduction
When Shona Linton and her team at Guernsey Eyes approached us to design and build a new website for their optometry practice, we were excited about the opportunity to create something special. With over 30 years of experience, Shona has built a practice known for its personalised patient care and unique styling and she had become extremely busy and well known on Facebook.
Our goal was to create a website that reflected their distinctive blend of professionalism and flamboyance and freed up more time for Shona to do what she does best.
Goal for the Site
Guernsey Eyes needed a website that was easy to navigate, showcased their services and brands, and provided a seamless experience for booking appointments and contacting the practice. The site needed to appeal to a diverse audience, including their existing over-50s clientele and younger patients aged 30-45 and it also needs to free up Shona's time from enquiries and answering questions so she and the team can focus on optometry.
The Challenge
The main challenge was to develop a platform that efficiently handled patient inquiries and presented comprehensive information in an engaging, visually appealing manner. The site had to balance a professional appearance with the unique, vibrant style that Guernsey Eyes is known for. We obviously needed to portray professionalism but at the same time the team at Guernsey Eyes are known for being very flamboyant people and I wanted to convey a sense of style and extravagance.
Services Provided
- Web Design: We designed a contemporary collage-style website that captures the essence of Guernsey Eyes. The vibrant colours and dynamic layout reflect the practice’s unique personality.
- Custom Design in Figma: Using Figma, we created a visually stunning design that incorporated the brand’s colours and style, ensuring a consistent look and feel throughout the site.
- Development and Programming: The site was built using Astro and Sanity, providing a user-friendly CMS that allows the team to easily update content without extensive technical knowledge.
- Content Strategy: We structured the site to ensure easy access to information, enhancing user experience and engagement.
Design Approach
Our design was heavily inspired by the collage style seen in Good Rebels' wall designs and menus, which we found to be both contemporary and engaging. This style particularly appeals to the 30-45 age group, who appreciate modern, dynamic visuals that reflect their tastes and lifestyles. By integrating vibrant colours and eclectic elements, we created a website that stands out while remaining true to the professional yet flamboyant character of Guernsey Eyes.
Navigation and Functionality
We focused on creating an intuitive navigation system to help users find information quickly and easily. Prominent sections such as ‘Services & Pricing,’ ‘About Us,’ and ‘Contact’ were included, along with an easy-to-use booking system. This straightforward approach ensures that users can seamlessly interact with the site and find the information they need.
Premium Animations
To add a level of elegance and sophistication to the website, we incorporated premium animations using GSAP (GreenSock Animation Platform). These animations not only engage the younger audience, making the browsing experience more dynamic and interactive, but also impress older users with their smooth, refined transitions. The animations were designed to enhance the user experience without overwhelming the content, striking a perfect balance between visual appeal and functionality.
Custom CMS with Astro and Sanity
We utilised Astro and Sanity to develop a custom CMS that offers unparalleled flexibility and ease of use. This setup allows the Guernsey Eyes team to update and manage their site effortlessly, providing them with full creative control over the content. We ensured that the CMS had no limitations, empowering the team to make changes without needing technical support. Additionally, we provided comprehensive training, enabling them to manage their website independently without incurring extra costs. This approach not only ensures the site remains up-to-date but also supports the practice’s growth and evolving needs.
Results
The new website for Guernsey Eyes successfully achieved its goals. It became a central hub for patient inquiries and showcased the practice’s high-quality services. The design captured significant attention, and the efficient CMS allowed the team to focus on delivering personalised care without being bogged down by administrative tasks.
Client Testimonial
“Jordan managed to design a site which showcased our ethos and style in a way that was informative and engaging. Jordan knew what we wanted before we did!”
