Enabling Sunrise Therapy Solutions to ^{easily qualify and book clients online}

Introduction

When Catherine Halliwell, the founder of Sunrise Therapy Solutions, approached us to create a new website, we knew it had to reflect the unique and compassionate approach of her therapy practice. With services ranging from traditional therapy to animal-assisted therapy featuring Gizmo, her therapy dog, Sunrise Therapy Solutions needed a vibrant, user-friendly platform that could clearly differentiate between in-person and online services in Jersey and Scotland.

Goal for the Website

The primary goal was to design a bright and easy-to-navigate website that would allow clients to easily find and book the appropriate services, distinguish between the offerings in Jersey and Scotland, and access an online depression and anxiety questionnaire. This questionnaire was crucial for generating high-quality leads and providing potential clients a reason to visit and engage with the site. Additionally, it was essential to distinguish between Jersey and Scotland services due to Catherine's partnership with Emma, who offers therapy in Scotland.

The Challenge

The main challenge was creating a site that balanced a visually appealing design with robust functionality. We needed to make it simple for users to distinguish between services provided by Catherine in Jersey and Emma in Scotland and choose between online and in-person therapy options. Additionally, integrating a custom-built depression and anxiety questionnaire and ensuring the site was easy to update were critical aspects.

Visually, we aimed to communicate the right vibe by using bright pastel colours that represent warm sunrises and sunsets, aligning with the names of the services like "Sunrise Therapy," "Morning Therapy," "Afternoon Therapy," and "Sunset Therapy." These elements helped convey a sense of warmth and relatability towards the brand and Gizmo, the therapy dog.

Moreover, the site was built using vanilla HTML, CSS, and JavaScript because the project started before we adopted Astro and Sanity into our tech stack. Despite this the site still has a full custom built content management system meaning Cath and Emma can easily update the site themselves. The functionality we were able to implement using just vanilla javascript is really something else and if you didn't know any better you would think this site was built with Astro.

Services Provided

• Web Design: We designed a modern, vibrant website using pastel colours and AI-generated watercolour images of Gizmo to reflect the compassionate and welcoming nature of the therapy services.
• Custom Design in Figma: The design process included creating visually appealing layouts that maintained brand consistency and ease of navigation.
• Development and Programming: The website was built using vanilla HTML, CSS, and JavaScript due to the project starting before we adopted Astro and Sanity into our tech stack. Despite this, we ensured the site was robust and functional.
• Content Strategy: We structured the site to ensure that users could easily access information about services, pricing, and contact options.
• Questionnaire Integration: A custom depression and anxiety questionnaire was developed to allow users to assess their mental health and send results to Catherine for further exploration. This feature helped attract high-quality leads by engaging visitors in a meaningful way.
• HubSpot Integration: We integrated HubSpot for CRM and provided comprehensive training to Catherine and Emma. This setup enabled them to manage client interactions and analyze questionnaire responses efficiently, ensuring they could leverage the tool to its full potential.
• Premium Animations: Using Lottie files and GSAP, we added smooth animations to enhance the user experience without overwhelming the content.

Results

The new website for Sunrise Therapy Solutions achieved significant engagement and user interaction. Within the first week of a free promoted post on Facebook, the site received 387 visitors and 155 link clicks. The integrated questionnaire has proven to be a valuable tool for assessing new clients' mental health needs. Catherine was very satisfied with the outcome, stating in her survey:

"Jordan has been fantastic and so helpful to work with. He has been engaging and informative and has had so many good ideas that have helped the launch of Sunrise Therapy Solutions. The training provided made it easy for me to manage the site and use HubSpot effectively. I was so time-limited in being able to work with Jordan yet he managed to deliver to me when I struggled to focus and communicate what I needed, he filled the gaps."

Additionally, a video showcasing the creation of AI-generated watercolour images of Gizmo became very popular. This video explained how we transformed real photos of Gizmo into unique and engaging artwork for the site, resonating well with the audience and enhancing the brand's appeal.

Conclusion

Our collaboration with Sunrise Therapy Solutions resulted in a website that perfectly aligns with the client’s mission of providing compassionate and effective therapy. The site not only meets the business goals but also enhances the user experience, making it easy for clients to find the help they need. This project underscores the importance of combining aesthetic appeal with functionality to create a digital presence that truly represents the values and services of the practice. We look forward to supporting Sunrise Therapy Solutions as they continue to grow and help more people on their mental health journeys.